FHW Staff – Mumbai
Thomas Cook India has inked a pilot partnership with Airbnb, a global community-driven hospitality company. The partnership will offer Indians looking to travel abroad, access to a range of accommodation options across variety of price points.
Thomas Cook India‘s internal consumer research has revealed that for today’s Indian traveller, holiday accommodation goes beyond hotel categories or room types. Over 25 per cent of the company’s individual traveller segment has stated their preference to explore local stays.
In an initiative to tap this market potential, Thomas Cook India has signed a pilot agreement with Airbnb over this segment. Thomas Cook India intends to offer value and flexibility to families, ad-hoc groups of friends, business and leisure travellers via access to Airbnb’s stay options across apartments, private rooms, castles, boats, manors, tree houses and private islands.
Speaking on the announcement, Madhavan Menon, chairman and managing director, Thomas Cook India said, “The Indian traveller is evolving rapidly. Our partnership with Airbnb for outbound Indian travellers aims to address this viable and yet untapped market need. Our strategic focus is to target high potential growth opportunities via innovation in products and partnerships and our tie-up with Airbnb reiterates delivery of this intent.”
Varsha Rao, head, global operations, Airbnb said, “We are excited to work with a leader in India’s travel market to give Indian travellers the opportunity for authentic local experiences.”