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‘The target is to increase our turnover by 25% next year’

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An established name in the hospitality equipment space in India, ITW Food Equipment Group plans to penetrate further into the market by introducing new products and widening its client base. Avinash Singh, country manager, ITW Food Equipment Group elaborates on the plans

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What are the future expansion plans of the company?

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Avinash Singh

Currently at ITW we are focusing only on five star deluxe hotels with our Hobart dishwashers and food prep machines, Foster refrigerators, Bonnet and MBM cooking equipment. But in 2015, we are expanding our portfolio with sales into restaurant, canteen and budget hotels with Hobart dishwashers, Foster refrigerators and Justa cooking equipment.

What new products are the company looking at introducing in the future?

Table top cooking under the brand name of Justa will be our new introduction. Fryers, sandwich grillers, toasters, griddles, ovens, waffle machines, crepe machines, etc will be others.

How has the market demand been for the present products that the company is offering to the India market?

The market demand has been consistent and is gradually growing. The dishwashers and combi-ovens, as they are not being locally manufactured, are most in demand and I would say it is yet the tip of iceberg.

How is the company looking at promoting its products for the hospitality industry?

We intend to participate in prominent national exhibitions, few directly and most through our channel partners. Organising awareness campaigns with various existing customers, marking our presence in print media are the other marketing efforts.

What is the business revenue generation from institutional versus retail sales?

The perception of institutional and retail differs in our industry. For me a unit sale to a hotel or restaurant or canteen is categorised as retail sales and the supply of complete hotel kitchen with a package of most of our equipments is project sales. The ratio currently is 80:20, 80 per cent in project sales and 20 per cent in retail sales and the 20 per cent is also currently being supplied to existing deluxe hotels as replacement equipment.

What are the business revenue growth plans of the company and targets set to be achieved?

The target is to increase our turnover by 25 per cent next year.

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