FHW Staff – Mumbai
Starwood Preferred Guest (SPG), loyalty programme from Starwood Hotels and Resorts Worldwide, and Club ITC, loyalty rewards programme by ITC Limited, announced a reward collaboration in India. Under this joint initiative, Club ITC members who are SPG members or enroll in the SPG programme will be able to transfer their Club ITC Green Points to Starpoints, with a limit of 30,000 Starpoints annually. This will enable them to enjoy exclusive access to experiential holidays at over 1,300 Starwood properties worldwide. Meanwhile, SPG members residing in India will enjoy new redemption options including Wills Lifestyle and ITC Hotels dining certificates.
Commenting on the partnership, Dipak Haksar, chief executive, ITC Hotels & WelcomHotels, said, “We are delighted to strengthen our partnership with Starwood Hotels & Resorts in India through the Club ITC and SPG collaboration. This partnership will strengthen both programme propositions and deliver added benefits to our loyal guests.”
“The alliance of SPG and Club ITC will offer an array of privileges to our respective loyalty members,” commented Dilip Puri, managing director – India; and regional vice president – South Asia, Starwood Hotels and Resorts.
“We are delighted to announce this first-of-its-kind reward partnership between SPG and Club ITC. This provides an opportunity to our existing members in India to experience benefits of loyalty that reflect their passions and lifestyles. This will reward the growing member base of both loyalty programmes with greater privileges,” added Irene Lin, vice president – distribution, loyalty and partnerships, Starwood Hotels and Resorts, Asia Pacific.
This partnership comes on the heels of the recent announcement by ITC and Starwood to extend their partnership for 12 ITC hotels under The Luxury Collection and Sheraton brands in India. Further, both companies also announced the opening of three new ITC hotels under The Luxury Collection brand in India.