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Sofitel Mumbai BKC partners with Ecofolks to host Mithi River Race

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Akshay KumarMumbai

Sofitel Mumbai BKC, a part of French hospitality major the Accor Group, has partnered with Ecofolks, to host the Mithi River Race on November 30, 2014. Mithi river, which runs through the heart of Mumbai city is heavily polluted, this race has been organised to spread awareness about the cleaning of this water body. The race has a registration fees and a part of the amount will go towards Jal Biradari, which will initiate the cleaning of the river. MMRDA and BMC is also willing to support the event.

Speaking about the initiative, Biswajit Chakraborty, general manager, Sofitel Mumbai BKC, said, “Mithi river is one of the main resource for Mumbai city. We have cities like Paris, London, etc., where rivers pass by the city. Those rivers are maintained and cleaned time and again. We have taken this decision of cleaning the Mithi river at a right time when our prime minister has launched the ‘Swachh Bharat Abhiyan’. We have partnered with Ecofolks to support the cleaning of this river, which I believe is just the beginning. In our Planet 21 initiative, the hotel regularly conducts a number of activities with a goal of protecting our planet.”

Paresh Pimpale, co-founder, Ecofolks, said, “The Mithi River Race will create a platform, for all the primary stakeholders to come together and clean the river. Our primary idea is to mobilise the corporates in BKC about the importance of cleaning the river. Mumbai is the only city which is the source of four rivers namely; Dahisar river, Poisar river, Oshiwara river and Mithi river. We should give importance to all these rivers and through this initiative people should connect and free the rivers from dumping of plastic and waste materials. Maharashtra Pollution Control Board has also given a green signal to support our cause.”

“We have already got more than 100 participants for the run. So we hope that we get a good response and the cleaning of the river starts soon,” Pimpale added.

The Mithi River Race will have three categories; namely 21 km, 10 km and five km run open to all, which will begin and end at HRIDAY, Sofitel Mumbai BKC’s open area. The race route will touch upon the banks of the Mithi river and continue across key corporate offices in BKC.


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