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Premier Inn looks at acquisitions for growth

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Kahini ChakrabortyMumbai

UK-based budget hotel chain Premier Inn is looking at two-three strategies of acquisitions as part of its growth plan in India. For the same, the company could look at an outright purchase or joint venture and management contracts. Presently, the brand has three properties operational in Bengaluru, Pune and Delhi, and it has two properties in the pipeline- in Goa and Chennai which will open in December 2014 and mid next year. Speaking exclusively to Food & Hospitality World, VV Giri, regional director-operations, South Asia, Premier Inn said, “All these projects will be called Premier Inn and will be a 100 plus room inventory. The company is committed to the India market and as part of our growth plans we are looking at two-three strategies of acquisitions. For the same, we are looking at three-four projects which are in the focus currently and we are in various stages of discussions on the same.” Giri added that the company is making sure that the India growth story continues, hence it is looking at establishing its presence in the metro/Tier I cities as part of phase one expansion and in the second phase it will focus on Tier II cities. “If there are opportunities for the brand in Tier III cities then we will consider those opportunities as well in the future,” he informed. The brand has established its presence in Dubai, Southeast Asia and India. Talking about the growth of the Indian hospitality sector, he opined, “Premier Inn has seen a steady growth and the fact that we are investing in another two hotels tells about our commitment towards this market. However having said that, in general like any other business, there is a cyclical strategy for every region and country. I believe that in the next two-three years India will be back on track and will become a more mature market as people are beginning to understand what services are all about.”

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