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Golden Tulip leverages on mid market for growth

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Sudipta DevMumbai

20141231eh04
Vimal J Singh

Golden Tulip Hotels, a part of international hospitality chain – Louvre Hotels Group, has 16 operational properties in India, primarily three to five star hotels in major metros and Tier II cities. The brands include Tulip Inn (three star), Golden Tulip (four star) and Royal Tulip (five star). “Our goal is to create a portfolio of hotels that showcase our strong brand reach with clear positioning along with innovation to optimise customer experience. Our constant endeavour is to target growing cities with ample business and leisure potential. We are investing in building our infrastructure and human capital to provide support to all our hotels,” stated Vimal J Singh, managing director, Golden Tulip Hotels, South Asia, adding that they are looking to expand the flagship brand, Golden Tulip, in the country.

Golden Tulip Hotels has positioned itself to cater to the mid market segment of travellers – both leisure and the corporate sector. While Golden Tulip Goa and Jaipur attract holiday goers, Golden Tulip Chandigarh, Panchukla: Ambient Resort & Spa is targeted towards travellers looking for a weekend getaway, MICE and weddings. Golden Tulip Lucknow is a contemporary business hotel in the capital of Uttar Pradesh.

Opening soon are Golden Tulip Vasundhara, Golden Tulip Neemrana and Royal Tulip Luxury Resort Shimla. The company has recently launched a new five star property, Royal Tulip Luxury Resort Coz Bazaar Bangladesh, located on Inani beach, which is the world’s longest natural sandy beach. “Our brand holds true to its tagline- ‘International standard, local flavours’. Each of our hotels, be it in India or abroad, successfully retains the charm and traditions of the local culture of the particular city and aesthetically blends it with high service standards clubbed with latest technology and modern amenities,” said Singh, pointing out that Golden Tulip Hospitality Group’s multiple loyalty programmes like the Ambassador Club (Bookers Club), Flavours (frequent guest programme) and Connections (Frequent Flyer programme) have given them an edge over competitors. It has also been the key driver of growth in the country.

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