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Chef Sanjeev Kapoor looks at aggressive restaurant expansion

Kahini ChakrabortyMumbai

With a portfolio of 10 restaurant brands, Chef Sanjeev Kapoor, celebrity chef, author, TV host and owner of FoodFood Channel, is looking at expanding each brand beyond India. The Sanjeev Kapoor (SK) Restaurants portfolio consists of brands such as The Yellow Chilli, Hong Kong, Signature, Khazana, Options, Sura Vie, Jimmy Hu, The Brooklyn Shuffle, Grain of Salt, Gold Leaf Banquets. Speaking to Food and Hospitality World on the expansion plans, Chef Kapoor, said, “Our growth vision of each brand is currently beyond India. We are strongly spreading in the Gulf Cooperation Council (GCC) market and have a strong vision for the United States of America, especially with brands like The Yellow Chilli, Hong Kong and Signature. In India, we are now entering Tier-II cities like Satna, Kolhapur and the likes with brands like The Yellow Chilli and Hong Kong, and this trend will continue. A multi-cuisine all vegetarian brand called ‘India Green’ will also be coming up soon in Allahabad and Indore.”

He added, “We have crossed a count of 100 restaurants, of which, at present, we have 56 operational ones. Apart from our brand, The Yellow Chilli, the other fast-growing brands are Hong Kong and Signature. As far as future revenue targets are concerned, SK Restaurants had a consolidated revenue of Rs 22 crore in the financial year 2014-2015 which is expected to cross the Rs 30 crore mark in this financial year. If top line of all 56 operational restaurants is taken into account, then the revenue would read Rs 150 crore.”

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