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Carlson Rezidor Hotel Group aims to reach at least 1,500 hotels by 2015

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KAHINI CHAKRABORTYPune

The Carlson Rezidor Hotel Group is aiming to grow its hotel portfolio by at least 50 per cent to reach 1,500 hotels in operation by 2015. This ambitious plan of the group is a part of its ‘Ambition 2015/Route 2015’ plan. Talking exclusively to Express Hospitality, Rohan Cholkar, director of sales and marketing, Radisson Hotel Pune Kharadi said, “Carlson Rezidor is the parent company of the Radisson brand. As part of its vision 2015 plan which is called ‘Ambition 2015’, the group is aiming to be the number one hospitality company in the world to invest with and work for. Currently there are around 418 Radisson hotels which are existing all over the globe. By 2015, the group plans to take that number to 600 hotels globally.” With around 1,319 hotels all over the world, the group has the following brands – Radisson, Radisson Blu, Radisson Green, Park Plaza, Country Inn & Suites, Hotel Missoni and Rezidor Hotels.

The four priority growth initiatives for the group’s hotel business as part of its 2015 plan include: Expanding Radisson Blu and Radisson as globally consistent first class brands; accelerate the growth of Country Inns & Suites By Carlson in key markets; grow Park Inn by Radisson as a winning midscale brand in key countries, and continue the push in key emerging economies, with added emphasis on midscale.

Talking about the cities in India that the group is looking at setting up properties, Cholkar informed that the group has huge plans on establishing its presence in Mumbai and Bengaluru. “We have one property coming up in Powai and another is coming up in the western suburbs which is close to Water Kingdom near Malad. Besides Bengaluru, we are also keen on entering Tier II cities in India. There are other projects also which are in the development stages,” informed Cholkar.

When asked about the number of keys in each property and the cost of investment, he refused to divulge details but said, “The investments entirely depends on the location and number of keys, hence it can differ anywhere between Rs 150 crore to Rs 300 crore depending on the size of the hotel. Radisson is a 100 rooms plus brand.”

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