FHW Staff – Kolkata
Global insurance giant MetLife has a stadium branded in its name in the US, while Manchester has Etihad Stadium and London has a stadium branded after Emirates. Soon Kolkata will have a stadium branded after CESC. Buoyed by this successful trend of corporate branding of stadiums, Kolkata’s CESC (erstwhile Calcutta Electric Supply Corporation) the flagship power utility company of the RP-Sanjiv Goenka Group has firmed up plans to set up a stadium-cum-sports complex that will have the CESC branding.
The stadium will be part of an integrated sporting complex that will also house a football academy, a 120-keys three-star hotel, hostel and other shopping and entertainment facilities. “A 30-35 acre plot of land near the city has been identified for the project that will take off immediately after it gets all the necessary approvals from the government agencies,” said Sanjiv Goenka, chairman, RP-Sanjiv Goenka Group.
“The group will be investing to the tune of Rs 500 crore for the project which will be sourced through internal accruals and from the CSR funds of group companies. The stadium and the academy with classrooms and hostel will be ready within a year of receiving the final clearances. To start with, the stadium will have a football ground and a tier of stands. We will gradually develop it to a full-size stadium,” Goenka stated.
The entire project will be executed by the RP-Sanjiv Goenka Group but it will seek managing partners for the 120-room three-star hotel, he added. “The stadium will be part of a larger facility that will be a self-sustaining venture,” Goenka pointed out. Over the years, it is likely to emerge as a happening venue for sporting and non – sporting events and promoting retail facilities, besides making it a shopping-cum-entertainment destination. The group has interests in both football and cricket and owns a team each in the Indian Premier League (IPL) and Indian Super League (ISL) formats.