Market

HeyBnB bets big on shared accommodation market space in India

Sudipta DevMumbai

20161031eh80
Kenny Blatt

HeyBnb (HeyBednBreakfast), is an online short stay accommodation marketplace for hosts who want to make available their extra room for travellers. The Singapore-headquartered company operating in 11 countries and 40 cities, entered the India market with presence in cities like New Delhi, Bengaluru, Goa and Cochin. “In India, we want to launch across all major cities and resort areas for our guests. Over a period of time, we will expand our international listings based on the travel patterns of the market,” said Kenny Blatt, co-founder, HeyBnb, adding that their strategy is to target all major cities in India as well as the top 20 resort destinations in the country.  “We aim to reach all the major Tier 1 and Tier 2 cities in India by the end of 2016,” he stated. The company aims to be one of the top 10 players in the world in shared accommodation space.

HeyBnB is focusing on pilgrimage destinations, forest and hill stations in India. “We will also scheme out accommodations/ listings in the top requested destinations based on our market research,” said Blatt.  He believes this is the appropriate time to be at the hospitality forefront in India and help shape the lodging experiences of travellers.  “While we create unique local experiences by offering multiple choices for accommodations, our goal is to be a one-stop destination for transient travel,” mentioned Blatt.

The brand USP of HeyBnB, according to Blatt, is the commitment to provide its guests a unique hospitality experience and its hosts with total transparency and accountability.  The targeted segment are transient guests looking for accommodations in India and across the world.  “We will support our guest with 24/7 customer service and a helpline to assist them with any query regarding the accommodation or destination.  Our payment process is 100 per cent secure ensuring clarity to both our guest and host on every level,” he assured.

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