Management

Farm fresh food for office goers

Sudipta DevMumbai

Paninaro is a chain of quick service outlets that has been serving healthy farm fresh food to Mumbai office goers since 2009. The eateries are currently located at various corporate hubs in Mumbai –  Lower Parel, BKC, Nariman Point, and a food truck at Andheri.  “We are looking at two-three locations in south Mumbai, Thane and Navi Mumbai as well,” said Aditya Parekh, founder and director, Aspher Foods.  The original concept was having food trucks all over the city. It took 11 months to get license for the food truck, which was started in 2009. “We were probably the first to get licensed food truck in Mumbai. Our vending van can take almost 500 sandwiches. We started at Peninsula Corporate Park for a few months and everyone liked our products and we set up our first outlet here,” stated Parekh. He moves the food truck to a location where he wants to start an outlet as it helps in gauging demand from customers.

The company has a strong supply chain in the back-end, and gets vegetables directly from the farms near Pune and Nashik, everyday. “Our food is absolutely farm fresh. The product has to be consumed that day. At the end of the day the remaining products go back to our kitchen, we ask our staff if they would like to have it, if they don’t it goes to charity. The turnaround is just one day shelf life,” said Parekh, adding that, they do not make any thing in white bread or brown bread, all the sandwiches are made with in-house artisan breads. Paninaro offers a wide variety of sandwiches, gourmet bagels, dips and desserts.

The menu is revamped twice or thrice a year. “The idea is that most people eat with us once or twice a week on an average, which means after a few months they will get bored. We want to offer something new to someone to look forward to,” pointed out Parekh.

Paninaro also supplies to corporates – from working meetings to office pantries. They also sometimes set up a kiosk or a setup in office canteen for a period of time and give discounted rates to employees.

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