FHW Staff – Mumbai
Wyndham Hotel Group has officially launched a Turkish-language website to support its rapid expansion in the market. Currently, it has 30 properties in the country under the Wyndham Hotels and Resorts (four hotels), TRYP by Wyndham (two hotels) and Ramada (24 hotels) brands.
Rui Barros, senior vice president and managing director, Europe, Middle East, Africa and Indian Ocean, Wyndham Hotel Group, said, “I’m thrilled that as the market leader in Turkey, we are able to support our brands and provide direct access to guests in-language. Our Turkish website will enable us to better serve the growing number of travellers in the market as well as help us deliver more bookings to our hotels at the highest rates and the lowest cost of distribution.”
The launch of the platform, which includes content and promotions for Turkish-speaking markets, is part of Wyndham Hotel Group’s overall strategy to drive more bookings directly through proprietary online distribution channels.