In the olden days, women were not allowed to step outside without a male companion. Blame it on social taboos, security or family’s age-old traditions that curtailed women’s freedom and independence. However, today women seem to be more independent taking decisions for herself and family. Let alone deciding on household chores, planning a vacation independently and unwinding in an exotic location is a latest fad that women are catching up with and the women in Bangalore seem to be leading the trend.
In the last one year alone, Stayzilla, has seen a growth of over 170 per cent among women travellers with Bengaluru leading as the city with the highest amount of women travellers with 4016 women travellers followed by Mumbai with 2342 women and Chennai 1676. These figures, particularly for Bengaluru, indicate the forward thinking and fairly progressive/ liberal population that the city has. High density of young working populace (hot-bed of start up and IT scene) coupled with greater acceptance of change in outlook whether travel, sport, entertainment or public life.
While beaches and hill stations may be popular destinations for men, women are leaving behind classy and expensive hotels to stay in alternative stays. When it comes to choosing destinations, Stayzilla statistics show that women tend to choose places which provide a more leisure vacation such as hill stations and beaches; Pondicherry and Coorg being the most popular vacation destinations.
Online market places like Stayzilla have realised the potential of women travellers and offer a year-round discount to encourage women to travel independently. Speaking on this trend, Yogendra Vasupal, founder, Stayzilla said, “Women travellers are a huge segment for us, in the last one year alone their contribution has grown nearly 200 per cent and continues to grow rapidly. Women are the decision makers (individual or family) both in choice of location as well as purchase and we are delighted to see their acceptance of alternate stays. We will work at more customised offerings for them.”