EH STAFF – Mumbai
Westin Hotels & Resorts and Aromatherapy Associates have a global partnership to introduce signature branded experiences at all Heavenly Spas by Westin. Propelled by a growing demand for premium, personalised services, Westin’s partnership with Aromatherapy Associates includes four signature treatments using uplifting essential oils and techniques based on how each guest wants to feel. Additionally, Aromatherapy Associates will serve as the official retail partner for Heavenly Spa by Westin, allowing guests to enhance their mental and physical well-being after they check out.
The foundation for the new Aromatherapy Associates experiences is the “How do you want to feel?” wellness wheel, developed specifically for Heavenly Spa by Westin. Spa therapists will use the guest’s response to that question to select essential oils, ranging from Relax to Renew – as well as techniques, music and recommendations to achieve highly-targeted results. Based on research that shows people visit spas for psychological reasons in addition to physical ones, all of the signature treatments at Heavenly Spa by Westin harness therapeutic properties that work to improve physical, mental and emotional well-being.
“By partnering with Aromatherapy Associates, Westin is able to provide its guests with an elevated spa experience that physically restores and emotionally uplifts, ensuring that they leave feeling better than when they arrived,” said Jeremy McCarthy, director of Global Spa Development and Operations for Starwood.
“We are delighted to be collaborating with such a well respected spa partner to create a very modern spa experience. All of our treatments and products are designed to deliver immediate results, so the new concept is totally in line with our ethos. We’re excited to work closely with the team to see this flourish,”said Geraldine Howard, co-founder and president, Aromatherapy Associates.