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TripAdvisor unveils hospitality industry trends

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EH STAFFNew Delhi

TripAdvisor has declared the results of the TripAdvisor Industry Index with findings about hospitality trends for India and around the world. With more than 25,000 responses from hoteliers around the globe, the Asia Pacific region accounted for slightly over a fifth of the entire sample and India formed the largest segment of this region with just over 1,500 respondents.

As much as 50 per cent of Asia-Pacific respondents reported optimism about the economy for the remainder of the year believing the economy would improve. The report further shows that hoteliers in Asia Pacific, North America and Latin America were twice as likely to report being profitable in the last six months than hoteliers in the EMEA(Europe Middle East and Africa) region who are the least optimistic about the future.

Indonesia and India have the highest proportion of respondents in Asia Pacific reporting their business as extremely profitable (six per cent for both areas) or very profitable (38 per cent for Indonesia and 29 per cent for India) in the last six months. India shows optimism with the highest proportion of businesses in APAC that expect the economy to improve in the next six months. Sixty-six per cent respondents support the claim that the economy will improve a little/lot in the second half of 2012.The positive business outlook also seems to be evident from the staffing plans in second half of 2012, as India ranks highest globally among all countries surveyed, for staff turnover based on increased staff levels. While most respondents in APAC reported that there would be no change in their staffing levels in the next six months, respondents in India were more likely to increase their staff (39 per cent), followed by Thailand (31 per cent) and Indonesia (30 per cent).

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