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The Serai expands to Mangalore and Andamans

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SAYONI BHADURI Mumbai

After the success of three resorts in Karnataka, Coffee Day Hotels and Resorts – a subsidiary of ABCTCL – is taking their leisure hotel brand The Serai to Mangalore and Andamans. Sharing more about the expansion Anand Menon, head Marketing, Coffee Day Hotels and Resorts informed that the Mangalore property will be operational by 2014. He added, “It is our chairman’s vision to have 10 resorts in the next five years.” These resorts will be owned and managed by the company. For the currently operational three resorts of Chikmagalur, Bandipur and Kabini, Coffee Day Hotels and Resorts made an investment of approximately INR 80-100 crore.

Coffee Day Hotels and Resorts will also launch a revamped website for The Serai. Menon said that it will be more interactive and user friendly. It will also offer information about the destination and not just the hotel. “We get around 15-18 per cent of our total bookings from our website and we are expecting it to grow up to 30 per cent with the new website,” he added.

They have also introduced a six-day itinerary across the three resorts offering three different experiences. Known as The Serai Memories the package is clubbed with an offer of an additional complimentary night. For The Serai Bandipur, the company has initiated The Blue Mountain Trail where the guest gets to visit Ooty – visit a chocolate factory and a tea factory amongst other activities.

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