Home > Latest Updates > TATA forays into instant coffee
Latest Updates

TATA forays into instant coffee

Read Article

TATA Global Beverages has launched its first instant coffee, TATA Coffee Grand, in the coffee market. TATA Global Beverages, which has established itself as one of the largest tea brands in India, has taken a big step by foraying into the coffee segment. TATA Coffee Grand will have difference in price points in the south India and rest of the country. The coffee is said to have a “superior aroma taste”, using Decoction Crystals.

While speaking about the distribution strategy and competition, Sushant Dash, regional president – India, TATA Global Bevarages, said, “We will be a pan-India launch, we will distribute the products in all stores and shops. There are endless competitors, who have been in the market for a long time, but we are confident that our product will be a success.”

Coffee beans will be sourced from TATA’s own coffee plantations in south India.The target market, according to TATA, includes the young population who love “quality over quantity”.


Related posts

Rational eyes expansion in India, opens new 10,000 sq ft office with experiential zones in Gurgaon

EF&H Staff-Mumbai

Authentic flavours of Thai Pavilion make its way to Taj Exotica Resort & Spa, Maldives

EF&H Staff-Mumbai

B Natural Juices & Beverages unveils its Not From Concentrate range

EF&H Staff-Delhi

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Webinar on the Post Covid-19 Classroom and Career Path
Register Now!