EH Staff – Mumbai
Starwood Preferred Guest (SPG), loyalty programme from Starwood Hotels and Resorts Worldwide, introduced a new app for iPad as well as an new design to support iOS 7. The SPG App for iPad joins the SPG App for iPhone, extending SPG’s digital suite of products and gives today’s connected traveller a visually rich, personalised experience on every step of their journey from imaginative destination exploration to the details of their trip before, during and after a visit.
Chris Holdren, senior vice president, Starwood Preferred Guest & Digital said, “Travel is inherently mobile and the rapid advancements in technology enable us to extend the personalised experience guests receive in our hotels to their most personal devices.”
Industry wide, 40 per cent of travel searches occur on mobile devices up from 25 per cent in 2012. Starwood’s mobile bookings are growing at an annual rate of 1000 per cent, five times greater than the annual growth rate of the web channel 10 years ago.
The new SPG App for iPad app pushes the boundaries of current hospitality apps by uniting Starwood’s unique focus on design and photography, as well as both curated and real-time social content into one mobile experience. Alongside SPG’s iPhone and Android apps, the new SPG App for iPad provides a seamless guest experience, simplifying and enriching both business and leisure travel. Starwood’s digital design team leveraged iPad’s capacity for high resolution, immersive photography to create an editorial-like experience akin to content one might expect from high-end travel or shelter magazines.
Clay Cowan, vice president, Global Digital for Starwood Hotels & Resorts, stated, “When we developed our iPhone App, we were focused on ease and speed, envisioning travelers engaging with the app with ‘one eye and one thumb’ in transit.”