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Sarova Hotels upgrades centralised distribution

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The Sarova Hotel Group is upgrading its centralised hotel distribution to benefit from intelligent channel connectivity to support growing demands from its revenue and electronic distribution strategy. The hotel group is migrating from using the integrated RateTiger Channel Manager solution, to processing all third party channel updates via MICROS Opera, utilising the RateTiger enterprise connectivity solution.

The fully integrated, two-way connectivity solution to hotel distribution channels such as Expedia, Agoda and Orbitz, will allow Sarova Hotel Group to react instantly to market changes and real-time demand, while receiving reservations directly into its PMS. The RateTiger enterprise connectivity solution, from eRevMax, delivers distribution channel updates, rate management, inventory distribution, rate shopping, and reservation delivery to and from eRevMax certified channels.

“Using MICROS Opera to process updates will make our channel management much more efficient. We selected to extend our eRevMax relationship because of the quality of products and our familiarity with the RateTiger solutions. Its great value for money and RateTiger provided us with a migration path to a fully centralized, integrated distribution solution,” said Jon Siberry, group revenue manager, Sarova Hotels.


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