Radisson Blu has announced the launch of “BluPrint”, a new interior design offering for the styling of guest rooms, social and public spaces, as well as meetings and events. BluPrint is a coherent way to evolve a property’s design according to guests’ changing lifestyles and trends.
“The intention behind BluPrint is two-fold. As guest behaviours and expectations continue to evolve, BluPrint allows for more multi-functional and flexible spaces resulting in an emotionally engaging and individual experience,” said Rose Anderson, vice president – branding, Radisson Blu.
Today, Radisson Blu has nearly 400 hotels in operation and under development in 90 countries.
BluPrint is centered on three key aspects of the guest experience:
Guest room styling
BluPrint aims to blend design classics with bespoke furniture, fixtures and fittings. Flexible to influences of local culture and design, the room styling is bespoke to each location resulting in a variety of room configurations.
In the lobbies, BluPrint will take shape through a selection of furniture pieces, use of lighting and the flexibility to introduce different elements according to the location of each hotel. Bars and restaurants will have a variety of concepts, some with a distinct identity, others more adaptable to local sensibilities.
Meetings and events
BluPrint will also create a different environment for meetings and events spaces.
Radisson Blu will begin implementation of BluPrint this year across its global portfolio of hotels. Moving forward, it will form part of the brand’s comprehensive renovation and refurbishment program.