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Paradise restaurant chain plans multi-city expansion

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Paradise, the 60-year-old restaurant chain synonymous with Hyderabadi biryani, plans to expand its footprints and have a presence in 20 cities across India over the next four years. Paradise, which already has 16 restaurants in three cities, will be opening an outlet in Visakhapatnam next week. This will be its first restaurant in Andhra Pradesh. “We will soon be opening another restaurant in Bengaluru at Whitefield. We are not in a hurry to open more stores. We want to make sure that every outlet we open should exactly replicate the experience in Hyderabad,” said Gautam Gupta, CEO, Paradise.

The restaurant chain has nine restaurants in Hyderabad, six in Bengaluru and one in Chennai. It is looking at other cities in South India before foraying into the West, North and other regions. All proposed stores will be Paradise’s own outlets.

“There is significant demand for authentic dum biryani across the country. We take pride in providing the best taste with great service and ambience to both masses and classes at affordable price,” added Gupta.

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