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New look for Starwood’s Luxury Collection in Europe & Middle East

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FHW StaffMumbai

On the heels of Starwood Hotels & Resorts Worldwide and its partners investing more than EU150 million to restore four of Europe’s most iconic hotels under The Luxury Collection, the company has planned restorations for hotels in Europe and Middle East this year. The additional investment of over EU300 million includes the restoration of Hotel Imperial in Vienna, Austria; Excelsior Hotel Gallia in Milan, Italy; Santa Marina resort in Mykonos, Greece; and Grand Hills in Broumana, Lebanon.

In the past 24 months, Starwood and its partners have restored and reopened The Gritti Palace in Venice, Prince de Galles in Paris, Hotel Alfonso XIII in Seville and Hotel Maria Cristina in San Sebastian. Additionally, The Luxury Collection unveiled restored public spaces and enhanced guest accommodations in historic hotels, including Hotel Bristol in Vienna and Hotel Danieli in Venice, introduced new villas to Hotel Pitrizza and Hotel Romazzino at Costa Smeralda in Sardinia and completed the redesign of The Park Tower Knightsbridge in time for its 40th anniversary last July.

Michael Wale, president- Europe, Africa and Middle East, Starwood Hotels & Resorts, said, “Together with our owner partners, we continue to make significant investments to some of our most storied Luxury Collection hotels in Europe and the Middle East. These restorations reinforce our commitment to providing global explorers the opportunity to discover incredible destinations with the exceptional service and authentic experiences they have come to expect from The Luxury Collection.”

Paul James, global brand leader, The Luxury Collection, St. Regis Hotels & Resorts and W Hotels Worldwide, said, “As The Luxury Collection portfolio continues to grow globally, it is equally important that we invest in and celebrate the heritage of the brand and its most iconic hotels. With an eye on what today’s luxury travellers are looking for, we continue working with renowned architects and local artisans to preserve the personality of these beloved hotels, while reviving them for a generation who is younger, more diverse and more connected than ever before.”

The Luxury Collection will debut in Lebanon with the conversion of Grand Hills in Broumana which will reopen in December as a Luxury Collection Resort & Spa following an extensive renovation. The resort is nestled high up at the gateway of the idyllic mountain village, Broumana, and is centrally located between the sea, mountains and Beirut’s downtown.

Hotel Imperial in Vienna will complete its one-year restoration, led by British designer Alex Kravetz, later this summer. The restoration will reinforce the hotel’s palatial and imperial grandeur with new concepts for the restaurant, destination bar and café and enhanced event spaces. Originally built in 1863 as a private residence of Prince Philipp of Württemberg, the hotel is situated in a prime location on the city’s Ring Boulevard.

In Greece, Santa Marina will finish a three-year restoration in time for the 2014 summer season, including a complete renovation of all 100 guest rooms and suites.

Excelsior Hotel Gallia in Milan will open this November following an extensive renovation, marking The Luxury Collection seventh hotel in Italy. Located in Piazza Duca d’Aosta, the iconic hotel will offer 235 guest rooms and suites.

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