Mirah Hospitality has recently acquired 30 per cent stake in Hopping Chef, a brand by Gritty Foods LLP that supplies chefs to your homes. Hopping Chef was launched in December 2014 as a platform to provide fine dining service to those who are looking for good food at their convenience and in the comfort of their homes.
Gaurav Goenka, managing director, Mirah Hospitality said, “This association marks a new beginning. It will enhance the strength of Mirah as a brand, which is looking for growth both organically and inorganically. Until now Mirah has always been in the brick and mortar space. However keeping in mind the latest trend and flourishing prospects in the online space, Mirah decided to diversify its portfolio to the online food space as well. Hopping chef will help Mirah to enhance its current portfolio. I am happy to share that, in the past few years, we have grown without compromising on quality. With this new alliance, I am hoping to provide quality chefs for those who are looking for a global food experience.”
Hopping Chef founded by Shaival Chandra, Dhaval Udeshi and Sid Ugrankar is currently valued at INR10 crores. With the investment from Mirah Group, the Brand will be expanding its network to Bengaluru within two months followed by four other metros in a span of the next six months. Currently the Brand has 15 chefs on board, which will be increased to around 75 to 100 to keep up with the geographical diversifications planned.
Shaival Chandra, founder and CEO, Hopping Chef said, “An investment from a well established hospitality group like Mirah will boost Hopping Chef and will open newer avenues. Mirah Hospitality is known for their unconventional approach to business and I am hopeful that Hopping Chef with this arrangement with Mirah Hospitality will establish footprints in new geographies.”
It is interesting to note that like any other sector, the hospitality industry in India is poised to register higher growth rate over the next five years. By the year 2020, the Indian food market is expected to touch the 40 trillion mark.
Some of the avenues for future diversification:
Private dining– creating an experiential dining experience at the comfort of your home
Meal boxes – creating special Bento boxes with curated meal to be delivered to your doorstep
Make it yourself kits
Pop up restaurants