Medusa, a leading beer brand, after Delhi, Punjab, Chandigarh, UP and Chhattisgarh, is now on an expansion spree across the country. It recently bagged an award in the category of ‘Fastest growing brand’ in the beer segment at the Spiritz Achievers award 2019.
In Delhi, Medusa is available in approx. 650 retail outlets and in some of the premium café and restaurants with wide distribution of 90 per cent in retail outlets. Having their brewery based out in Punjab the brand is available in more than 2000 retail outlets. In Chandigarh it is available in around 75 retail outlets out of 90 outlets along with some of the premium cafes and restaurants of Chandigarh. In UP Medusa is being sold in more than 40 districts and moving towards the east of Chhattisgarh it has WOD of around 80 per cent of the total retail outlets, a statement by Medusa read.
Expressing his joy on the expansion of the venture, Avneet Singh, founder, Medusa Beverages, said, ‘‘I am elated about Medusa’s collaboration with Duty-free. Emerging as Delhi’s second most strong canned beer has made me aim to be the leader in the market. My entrepreneurial journey, till now have been extremely rewarding and I wish to continue this success streak in the years to come. We are the first company to sell 3 lakhs cases in the first year. We are currently available in 5 cities but in the next one year shall be available pan India.”