Marriott International has launched its new Club Marriott, combining Club Marriott, Eat Drink & More, and Star Privilege – three dining loyalty programmes in Asia Pacific – into one single paid membership programme. The newly combined Club Marriott will provide members with more choices and benefits whenever they dine out in their hometowns or visit one of the 200 participating hotels (with more hotels joining every month) across 15 brands in 13 countries across the region.
“With the new portfolio of brands under Marriott International, loyalty is the key driving force that will allow us to cut through the competition. Club Marriott gives us the platform to drive loyalty that extends even beyond a stay, via rewarding and recognising the local member through exclusive benefits and memorable experiences across a vast variety of brands,” said Peggy Fang Roe, chief sales and marketing officer, Marriott International, Asia Pacific.
With the new Club Marriott, members may enjoy 20 per cent off F&B and best available room rates at all participating hotels in Asia Pacific. Even when members are not travelling, they may continue to benefit from room privileges such as complimentary stays, upgrades, and spa, fitness and wellness vouchers. Members will also be personally recognised on special occasions, from catering discounts to exclusive member events. Club members’ children will also be treated to parties and surprises.
The Pacific region is the first to launch this special membership programme in six key locations in Australia, New Zealand, Fiji, New Caledonia and Samoa, currently involving 25 hotels. Members will be able to save with two additional dining certificates for group dining or use their personal dining credits in a number of restaurants, receive welcome amenities, room discounts, upgrades, and spa vouchers at participating hotels, and enjoy birthday offers as well as access to exclusive member events. Membership is also recognised beyond the Pacific with F&B and room discounts in participating hotels in Asia.
Following the launch in the Pacific, the new combined Club Marriott programme will be rolled out in the rest of the Asia Pacific region starting in Mainland China, Hong Kong, Macau, Singapore, Malaysia, Vietnam, Guam, Indonesia, India, Japan, and Korea throughout July, August and September. The Philippines will be launching the programme in November, and Thailand by December this year.
“With over 200,000 members today and growing, the new Club Marriott combined programme has evolved as the preferred Hotel Dining Loyalty Program. By offering locally relevant benefits to members, we aim to continue having a sharp focus on positioning our hotels as the favourite destinations where locals go to meet, eat and drink,” added Bart Buiring, chief operations services officer, Marriott International, Asia Pacific.