FHW Staff– Mumbai
Marriott International has announced that now, Protea’s portfolio of hotels will be available for booking on the Marriott.com website, as well as through Marriott global reservations offices. Marriott recently completed the approximately US$ 200 million acquisition of Protea Hotels and its sub-brands, African Pride Hotels and Protea Hotel Fire & Ice.
In the first quarter of 2014, Marriott.com accounted for more than 26 per cent of Marriott International’s roomnight bookings worldwide, or one-third of the company’s transient business. In addition, 40 per cent of Marriott.com traffic came from mobile devices.
Marriott International already operates 10 hotels across the African continent, but Protea adds a further 116 properties bringing the total Middle East and African presence to 162 properties in 18 countries. Marriott International’s pioneering strategic move into Africa is set against a backdrop of burgeoning economic growth throughout the continent, with the World Bank expecting in excess of five per cent growth in sub-Saharan Africa through 2015.
Alex Kyriakidis, president and managing director, Marriott International Middle East and Africa said, “I am delighted that just a few weeks after the acquisition of Protea Hotels our valued guests have access to the portfolio of hotel options continent-wide and globally across our entire range of brands. Clearly this has been an unprecedented growth phase for our regional business but this is only given context and meaning when we can connect our guests with the experience.”
Marriott.com accounts for US$ 1.3 billion of revenue annually for bookings outside the United States of America. In addition to the www.marriott.com website, Marriott operates 10 language sites which includes Arabic, Chinese, French, German, Italian, Japanese, Korean, Portuguese, Russian and Spanish.