ETW Staff – Mumbai
MakeMyTrip has revealed insights from its Hotel Tariff Tracker for summer of 2014. The tracker has been conceptualised to analyse the state and potential of the hospitality industry in India, especially from an online booking perspective. MakeMyTrip observed an 11 per cent increase in hotel tariff this summer compared to last year. The hotel tariff hike is higher in the two-three star categories compared to the four-five star categories, which have demonstrated a five per cent increase in tariff rates. The Hotel Tariff Tracker estimates that online hotel bookings have grown phenomenally this summer for destinations like Alibaug, Thekkady, Pondicherry and Allepy. Business cities like Delhi, Mumbai, Bengaluru and Chennai continue to be popular among travellers in regard to hotel bookings but the top-selling destinations for leisure travel hotel booking this summer are Goa, Ooty, Mysore and Jaipur.
Also 27 per cent of MakeMyTrip’s online domestic hotel transactions in financial year ending March 2014 were contributed via mobile – showcasing the increasing propensity of Indian travellers to look and book hotels through smartphones. MakeMyTrip witnessed a 45 per cent increase in hotel bookings (web and mobile) for summer holiday period. The highest transaction amount for hotel booking on mobile this year was Rs 1.15 lakh while the minimum traction recorded was Rs 260.
Elaborating on the Hotel Tariff Tracker, Mohit Gupta, chief business officer, MakeMyTrip.com said, “Being the top-seller for online hotels in India, we are glad to come up with a definitive list of top –selling destinations and highest-growing centres. We intend to build this into an annual property that will provide insights and emerging trends in the online hotels segment. Last year, we undertook key initiatives to build customer confidence and encourage online hotel-bookings. Our results in the hotels and packages segment where transactions grew 53.1 per cent year on year and revenue less service costs increased 54.1 per cent year on year are testimony to the success if these initiatives. Hotels and packages contributed to revenue less service costs increased to 36.6 per cent in FY14 versus 31.3 per cent in FY13.”
|Highest Selling Cities for Online Hotel Booking|
|1||New Delhi & NCR|
|Top Growth Centres|
|Lonavala & Khandala|
New Delhi, 28 May 2014: MakeMyTrip, India’
- The Hotel Tariff Tracker data is based on check-ins from April to June 2014.