ITC Grand Central and ITC Maratha in Mumbai have opened its doors to exclusive chocolate boutiques which will host luxury chocolate Fabelle. ITC’s Fabelle Chocolates have been in the making for almost a decade and are created by a congruence of international chefs together with ITC master chocolatiers to craft fine chocholates using choicest ingredients from across the world. With the launch of the chocolate boutiques at ITC Maratha and ITC Central, Fabelle will be present nationally across Delhi, Bengaluru, Chennai, Mumbai and Kolkata.
Fabelle offers a range of chocolate creations such as Fabelle Elements, Fabelle Ganache, Fabelle As You Like It, Fabelle Single Origin Cacoas and Fabelle Gianduja. The chocolate boutiques will provide a range of crafted desserts and cocoa beverages created live by Fabelle’s master chocolatiers. Additionally, they will also have gifting options which can be customised as per requirements for diverse occassions.
ITC has set up a facility to manufacture Fabelle chocolates in India, and is sourcing single origin cocoas from regions in Africa and South America such as Madagascar, Ivory Coast, Venezuela, Saint Domingue and Sao Tome.
The product was first introduced in India at the ITC Gardenia in Bengaluru with a dedicated boutique. The Fabelle Chocolate Boutique has been extended to ITC Maurya in New Delhi, ITC Sonar in Kolkata and ITC Grand Chola in Chennai.
Speaking on the occasion, G K Suresh, vice president – new category development, ITC’s foods division, said, “Fabelle is set to redefine the luxury chocolate segment in India and has been crafted with inputs from some of the world’s most renowned experts and with a decade of intensive research and trials. At ITC, we have always endeavoured to create world class products and with Fabelle we will present an engaging experience for the discerning consumers who are passionate connoisseurs of the finest luxury products and services.”
On ITC’s understanding of the discerning Indian consumer’s evolving taste buds, he added, “The modern day, well travelled Indian continues to seek novel experiences that inspire him/ her and with the introduction of Fabelle, we will be delivering a magical experience.”
Dipak Haksar, chief executive, ITC Hotels and WelcomHotels, commented, “ITC Hotels spell an unparalled world of luxury and provide the perfect ambience for Fabelle’s premium chocolate boutiques. The dedicated boutiques for Fabelle at the ITC luxury hotels across the country will provide an immersive and participative chocolate experience and consumers will enjoy a range of finest chocolate creations designed by the Masterchefs of ITC Hotels.”