Leading British food service company SSP Group – operating branded F&B services under Starbucks, Burger King, and Upper Crust brands globally – has recently launched its India’s first Caffe Ritazza outlet in Khar, Mumbai.
“India is witnessing a lot of F&B brands coming from the European countries and there are some brands that are entering the European markets from India as well, so the country is definitely great for food innovation. We saw that there is a lot of potential to introduce Caffe Ritazza here,” said Sukh Tiwana, group commercial director, SSP Group.
The group is introducing three brands in India namely Caffe Ritazza, Millie’s Cookies, and Upper Crust informed Tiwana. “We have recently launched Millie’s Cookies in India which has seen increasing popularity here,” he added.
Giving details about the services brought to the India market by the Italian coffee brand Caffe Ritazza, Tiwana said, “The store brings affordable luxurious offerings in India with a wide ranging spread of its handmade pastas, and delectable pizzas and croissants, and also special focus on maintaining the traditional Italian coffee shop setting in terms of interior design and elements in the store.”
About the expansion plans of Cafe Ritazza in the India market, Tiwana informed, “The company is tied up with Travel Food Services (TFS) and World Iconic Brands (WIB) for expansion here. With TFS we will be focussing on expansion of Caffe Ritazza outlets in travel food service space. Some outlets are already scheduled to open in the Delhi and Mumbai airports respectively. WIB will be looking at the management of Caffe Ritazza outside of the travel food service space in India, and will be managing two stores initially. We would also be rolling out franchise partnerships for the brand in India soon with a focus on the metro and tier-II cities.”
When asked about introducing their third brand, Upper Crust – a chain of baguette serving restaurants, Tiwana said the company will be introducing the brand in a phased manner, and will be followed by expansion of Millie’s Cookies and Caffe Ritazza here. “Millie’s Cookies now has 10 stores in India and more three outlets in the pipeline, including Hyderabad among other cities. Similarly, for Upper Crust as well, we are looking to tap the metro cities and tier-II,” he concluded.
SSP Global is eyeing to open 75 Caffe Ritazza branded outlets spread pan-India over the time of five years.