Idea Money, digital wallet service from Idea Cellular, has announced an exclusive partnership with OYO to offer standardised affordable stays through its Retailer Assisted Model (RAM) via Idea Money retailers. The partnership aims to support Idea Money customers with limited or no internet access, to book hotels online with OYO at their nearest Idea Money Retail store. This collaboration will allow users to seamlessly book an OYO across 200 cities in India.
Leveraging OYO’s presence across over 7000 hotels in 200 cities, RAM will enable Idea Money retailers to access OYO and assist customers to view, select and book hotels online at a pocket-friendly cost. Customers will have access to multiple choices in the standardised hotels that OYO offers across the country. Additionally, Idea Money through its RAM and a network of two million Idea retailers will enable OYO to extend its standardised offerings to Tier III and Tier IV markets. The digital wallet service is currently being offered by Idea M-Commerce Services (IMCSL), a subsidiary of Idea Cellular.
Commenting on the partnership, Sudhakar Ramasubramanian, designate CEO, Aditya Birla Idea Payments Bank, said, “We are happy to partner with OYO and add yet another service offering to our portfolio under the Idea Money Retailer Assisted Model (RAM). This partnership is aimed at simplifying the hotel booking process for our customers and bring more online services to our offline customers. With this partnership, Idea Money through its RAM model, further empowers its retailers by providing a comprehensive suite of offerings that help the customer enjoy a delightful experience at all times.”
Abhinav Sinha, chief operating officer, OYO, added, “Our mission is to provide a hassle-free stay experience to customers wherever they may want to travel. Our network is spread across 200 cities including all major metros, regional commercial hubs, leisure destinations, and key pilgrimage towns, serving a variety of travel needs. With this partnership with Idea Money, we will further extend our offerings to the offline customer base in Tier III and Tier IV towns. We look forward to a successful collaboration.”