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Hyatt to launch new loyalty programme

Hyatt has unveiled details of its new global loyalty programme, World of Hyatt. The programme, which will be launched on March 1, 2017, will consist of three tiers – Discoverist, Explorist and Globalist. Members will receive more rewards as they advance through the tiers based on qualifying nights or base points.

“We built World of Hyatt on insights we learned from our guests, identifying more opportunities to increase our engagement with members across our portfolio. The programme will deliver on exactly what our members want – a broader range of benefits and more attainable rewards to experience with the most important people in their lives,” said Jeff Zidell, senior vice president, Hyatt.

Benefits for World of Hyatt members include base points count toward tier status, including base points earned for dining and spa experiences; free night award for staying at five different Hyatt brands; and confirmed suite upgrades at the time of booking for qualifying elite members.

The Hyatt Gold Passport programme will remain in effect till February 28, 2017, at which time it will transition to World of Hyatt. Between now and then, members can continue to achieve tier status in Hyatt Gold Passport and earn and redeem points as they always have. Qualifying activity beginning January 1, 2017 will also count toward earning status in World of Hyatt.

When World of Hyatt launches, members will continue to earn five base points for every eligible US dollar spent. In addition, the hotels in each redemption category and the number of points required to redeem free night awards will remain unchanged.

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