Last Minute Keys (LMK), a last minute hotel booking app, has been launched. LMK; a startup company founded by Mahesh Shirodkar, managing director of Tamarind Tours and Naveen Varadarajan, chairman and CEO of Insatiable Group; is the latest entrant in the online hospitality domain for last minute hotel reservations.
LMK will allow hotels to sell their unsold inventories at the last minute and help customers book hotel rooms at cheaper rates. LMK has been initially launched with 100 hotels in two metro cities and has plans to expand to 1500 hotels across 20 cities. The app is currently available on Android platform and is expected to be launched on iOS soon. The app features functions such ‘hidden gems’, map view, location search, etc.
LMK is targeting the SME segment and last minute travellers, and will currently display only rates of rooms for check-in within the next 48 hours.
Manoj Gursahani, CEO, LMK, said, “Our objective behind launching Last Minute Keys was to ensure that the average man get last minute deals on hotels, at the best price. Meanwhile, making sure that even hotels get a platform to sell their unsold inventories.”
Speaking on the marketing strategy, Gursahani added, “LMK will be marketing through social media channels such as Inmobi, Facebook, Instagram, LinkedIn, YouTube and Twitter.”