Rituparna Chatterjee – Mumbai
HAS Juices & More, a Mumbai-based health juice bar chain, has plans to enter the international market by opening three to four outlets each across Sri Lanka, Dubai, Australia and Bhutan starting this year. The expansion will be through the franchisee model and the outlets will be located in areas with high-tourist footfalls. Simultaneously, the company will also be expanding its footprint pan India by opening 15-20 outlets across Mumbai, Delhi, Bengaluru and Pune by the end of 2015. The expansion in Delhi, Bengaluru and Pune will be through the franchisee model, while the Mumbai outlets will be company owned. The outlets will be located at high-end malls and cinemas, airports, hospitals, oil pumps and will be operated under three different formats – kiosk, QSR and cafe. Established in 2008, the company presently has seven outlets in Mumbai, one outlet in Pune and Aurangabad, and an upcoming one in Raipur, all being comany-owned.
Speaking exclusively to Food & Hospitality World about the company’s expansion plans, Hemaang Bhhatt, director, HAS Juices & More stated, “Since the past two years, we were focused on strengthening our back end – SOPs, training modules, and now we have the capacity to service five outlets simultaneously. We have got many queries from metros and B-town cities like Delhi, Bengaluru, Nashik and we are considering Pune on a priority basis for our expansion since it has the capacity to house eight to 10 outlets. An investment of Rs 15-20 lakh is usually made for 250 square feet of area and the cost increases with the size and décor.”
HAS Juices & More offers 45 varieties of health juices under four categories – plain juices, combination of plain juices and other juices, exotic juices and milkshakes. Apart from juices it also offers sandwiches, chaats, pizzas and pastas (to be available only in the Raipur outlet). The company recently launched avocado juice and is presently working on creating the Lakshman fruit juice. When asked about the company’s revenue growth, Bhhatt mentioned, “We have been experiencing 100 per cent growth in the last two years and we are looking at similar growth this year as well.”