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GreenPark Hotels improves online sales with eRevMax

FHW StaffMumbai

Hyderabad-based Indian hospitality chain GreenPark Hotels and Resorts has increased online sales and revenue by optimising distribution through eRevMax channel management solutions. All properties of the group are using RateTiger for availability, rates and inventory (ARI) updates across online sales channels including reservation delivery.

GreenPark Hotels and Resorts have five properties located in Hyderabad, Vishakhapatnam and Chennai. RateTiger by eRevMax helps the chain increase online sales by ensuring real-time room availability across all distribution points through automatic adjustment from a pooled inventory strategy.

Antariksh Mathur, group revenue manager, GreenPark Hotels and Resorts, said, “RateTiger provides us with all the major channels to efficiently distribute rates and inventory. We have enjoyed excellent online sales growth over the past several years with RateTiger as our channel manager. Instant updates to all our channels, the ability to modify last minute rates and maintain tighter control of our inventory has contributed to higher occupancy and revenue.”

John Seaton, VP- sales, EMEA and APAC, eRevMax, said, “GreenPark has been using RateTiger for a few years now, as it allows its hotel properties to easily analyse the market. Each property has been able to take control of its sales channels by updating rates and inventory across multiple distribution channels and travel portals in real-time. By utilising the RateTiger Shopper reports, the hotels have gained better rate opportunities to improve their market position.”

Online travel in India is expected to grow at around 25 per cent in 2014 according to a report by eMarketer. The intense competition in the Indian hospitality sector has made it important for accommodation providers to optimise all demand sources. GreenPark Hotels is leveraging eRevMax’s superior connectivity with over 100 global and regional distributors including OTAs, Tour Operators and Wholesalers to reach out to new markets.

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