SAYONI BHADURI – Mumbai
Yet another example of online boom in food experiences is Mumbai based Gourmetitup.com Started by Kunal and Deepa Jain, the website is preparing to enter Delhi and Bengaluru early next year. Kunal Jain said, “We currently have 30 restaurant partners and are aiming to work with over 120 restaurants by March 2013. Currently, we have over 5000 members and aim to grow this aggressively to 10 times by March 2013.”
He further added that they are launching the next phase of operations in November which will allow them to scale quickly. Deepa Jain explained the concept of Gourmetitup.com, “Gourmetitup was born from the constant frustration. We were bored of eating at the same restaurants, ordering the same dishes from the same menus and didn’t really find value in going out just for something to eat. This feeling was shared by a majority of consumers we surveyed. Thus we decided to create a resource that would enable consumers to have new experiences to discover in the city. We are doing this by partnering with the top restaurants to design exclusive experiences like chef’s tables, off menu set meals, mixology classes, kitchen tours, etc.” She further added that these experiences are designed to be attractive from a dining and price perspective for consumers while still providing a good average billing to restaurants benefiting both sides. This model encourages diners to try out our partner restaurants and restaurants have reason to treat them well and convert them to regular patrons. “Our revenues are built into the restaurants bill and there is no additional cost to the customer,” she said. The venture is currently self funded but the couple are in talks with investors for a round of funding for the next phase of growth.