The Ambassador of Italy to India H E Lorenzo Angeloni and the Italian Trade Commissioner Dr Francesco Pensabene announced the unveiling of the first ever Italian campaign in India, ‘Italy: The Extraordinary Commonplace’ – a celebration of the best of Made in Italy. The sectors that the campaign focuses on are design, fashion, food and food processing, infrastructure, smart cities, luxury, and furniture. Under this two-year long campaign, a series of focused events and activities in each sector will be held across the country to promote the Italian lifestyle and businesses in India. The event aims to create awareness about fine Italian products, promote Italian companies and looks to explore new business avenues for Italian companies who would like to enter into the India market.
To flag off the campaign, a two day event entitled ‘La Dolce Vita: a Celebration of Italian fashion, luxury and lifestyle’ is being organised in association with DLF Emporio – the hub of luxury in the heart of the capital city on the March 11-12, 2016. Spread over weekend, the event will transform this shopping destination into a virtual Italian luxury hub with an Italian ambience, and will showcase the latest products and collections from some of the finest Italian brands present in the country.