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Fairmont expands its sustainability efforts

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EH STAFFMumbai

More than two decades after Fairmont Hotels & Resorts led the foray into environmental stewardship with the launch of its highly acclaimed and industry-leading Green Partnership programme, the luxury hotel brand is again raising the bar with the introduction of its new Fairmont Sustainability Partnership.

Expanding its scope and taking a more holistic approach to operational responsibility, the new programme provides greater balance around the company’s economic, environmental and social priorities. “It’s about demonstrating accountability and integrity in the way we conduct business, improving the well-being of local communities and ecosystems, addressing the environmental impacts of our operations, and engaging our stakeholders in a meaningful and collaborative manner, “ said Jennifer Fox, president, Fairmont Hotels & Resorts.

A highlight of the new programme, which builds on Fairmont’s existing foundation of environmental and CSR programming, is the creation of four pillars that lend strength and focus to the brand’s renewed commitment to achieving positive long-term change on a global scale: Responsible Business, Ecosystem, Environment, and Engagement.


 

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