FHW Staff– Mumbai
Dusit International has launched its updated proprietary website. In an effort to boost user engagement and refresh its online presence, Dusit International has revamped its website, complete with a more user-friendly design and navigation system.
Catherine McNabb, vice president – sales and marketing, Dusit International, said, “Direct online bookings via dusit.com have grown over 250 per cent year-on-year in quarter one of 2014. Enhanced functionalities on the website will further drive consumer engagement on dusit.com.”
Focussing on key source markets, Dusit International will launch localised versions of the website in Arabic, Chinese, German, Japanese, Russian and Thai versions.
Gerrit Kruger, director, branding and loyalty marketing, Dusit International, said, “For loyal customers, dusit.com is now able to provide a more customised online experience based on personal preferences and past history, further increasing the ability to offer more relevant products and services.”
Another feature of the new dusit.com is its mobile function, which is responsive and visible across all platforms and devices. As travellers increasingly make bookings on the same day via mobile devices, this feature is crucial in driving conversions.