FHW Staff– Mumbai
ReviewPro, a provider of online reputation and social media analytics for the hotel industry, has signed a strategic partnership with Dusit International. Under the agreement, Dusit will use ReviewPro’s online guest satisfaction solution, which provides insight into operational and service strengths and weaknesses by aggregating millions of mentions from over 100 of the most relevant online travel agencies, review websites and social media platforms.
David Shackleton, chief operating officer, Dusit International, said, “We decided to work with ReviewPro because it is an excellent online reputation management tool that meets our needs on both corporate and property levels. We look forward to using ReviewPro’s analytics to harness guest insights and prioritise action, to strengthen our engagement with customers and to leverage these insights to continue improving our guest experience and revenue.”
At the heart of ReviewPro’s analytics is the Global Review Index, an online guest satisfaction benchmark for individual hotels or groups of hotels, which is based on data taken from all major online travel agencies and review sites. It can be used to analyse a hotel or group of hotels and make comparisons between them.
Michael Chin, regional vice president, ReviewPro, Asia Pacific region, said, “We are proud to partner with a successful global brand such as Dusit International. Features like our global review index will assist in identifying their current guest satisfaction needs and areas that call for improvement. Sentiment analysis of online reviews will also pinpoint specific strengths and weaknesses of separate areas, enabling the brand to better customise their guest experience.”