The Serai Resorts, Coffee Day Hotels and Resorts, a part of one of India’s largest integrated coffee conglomerate – Coffee Day Enterprises, announced its association with Barefoot Resorts. This association is a major move by the Coffee Day Hotels and Resorts (CDHR) and is expected to help amplify their reach and footprint.
M Venkatesh, director, CDHR, said “CDHR currently has a strong presence in Karnataka. Given the potential and increase in popularity of Andaman’s among Indian tourists, CDHR’s strategy is to grow both organically and inorganically, with a larger weightage towards the latter. We are committed to enhancing the experience of the tourists and are exploring several association options to increase our footprint in different regions. We are optimistic that this addition will append fruitfully to CDHR’s business.”
Samit Sawhny, managing director, Barefoot Resorts, commented, “Andaman Islands is one of the most preferred getaway destinations. Barefoot, known for its pioneering legacy aims to ensure that its early market leadership is sustained through continuous quality improvement. Through the association with CDHR, we aim to open new resorts and upgrade the existing ones to remain the market leaders.”