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Choice Hotels unveils new brand identity

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Choice Hotels International, one of the world’s leading hotel companies, has introduced a new identity that is rolling out world -wide. The refreshed brand positioning and new identity builds off of Choice Hotels’ 75 year legacy as a gateway to a portfolio of brands. It also reflects the new direction and growth of the company as it realises opportunities with business travellers across the portfolio, particularly in the upscale segment, and among millennials

Robert McDowell, senior vice president- marketing and distribution, Choice Hotels International said, “Our goal is to bring people together and welcome every guest, wherever their journey takes them. We want to stand out and show people that we understand what truly matters to them. Travel is not only about the destination. It’s about connecting with the people you are going to see there. Choosing to get out and go might not be the easiest option, but it’s the right one.”

The launch includes a new look and feel and an integrated advertising campaign that spans TV, radio, digital, and mobile designed to grow Choice’s brand awareness and celebrate everyday experiences and “people connections.” A redesigned ChoiceHotels.com makes it easier to book hotel reservations from any device making those people connections more effortless than ever.

McDowell added, “Our portfolio of brands spans a range of price points and guest experiences that meet any stay occasion anywhere around the world. Choice Privileges offers the rewards and perks guests are looking for, so no matter where your people are, a Choice Hotels property is never far away-and the people at our hotels are always ready to make you feel welcome, wanted, and respected.”


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