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Chocolat Frey organises workshops for Indian hospitality sector

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Chocolat Frey, a leading chocolate manufacturer in Switzerland has concluded a series of seven workshops in India for the hospitality industry. Based in Buchs in the Swiss Canton of Aargau, the company launched its chocolates in India market for the retail sector, 11 months back. The company is now making its mark in the food service industry. To create awareness about its products and its application, Frey conducted three workshops in Delhi and four workshops in Mumbai. The company hosted one of its workshop in a hospitality college, Sheila Raheja Institute of Hotel Management. BP Sahni, principal, Sheila Raheja Institute of Hotel Management, said, “We are very glad that Chocolat Frey chose our college as the venue for their workshop. Chef Ralph is one of the best and the most respected pastry chef in the industry. It is an honor for our institute to host a chef with such calibers.”

Speaking about the workshops, Ralph Gottschalk, pastry chef consultant, Chocolat Frey, said, “The products which we offer have great potential in the Indian market. Indian people are very knowledgeable about Swiss food in general. It is a 100 per cent Swiss made product, where everything right from sugar, milk powder are sourced from Switzerland itself. It will take some time, but over the coming years it will make a big impact in the Indian market.”

Speaking about the Indian market, Michael Schwarz, sales manager-industry/ food services, Chocolat Frey, said, “The response for our products in the retail sector is very positive. People like the creamy taste of the milk chocolates especially, but even our dark chocolates are not that strong, which is liked by the people. In the retail sector we work with some ingredients like hazelnuts which are very popular in the Indian market. Soon we will work with our distributors UDI in India to get more products in this market, and it is also important for us to study the market. In the last two years what I learned is, it is not easy to work in India and on the other hand it is important that our distributors make sure that our products reach the consumers regularly.”

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