FHW Staff – Mumbai
Aloft Hotels, in collaboration with MTV Asia,have announced the launch of an online platform, www.mtvasia.com/aloftlive, that will help promote local up-and-coming music talents who will perform at the ‘Live at Aloft Hotels’ showcase at Aloft Hotels’ W XYZ bars across China, India, Malaysia and Thailand. Specifically, the collaboration will provide an enhanced Aloft Hotels guest experience for millennial travelers with live music access while on-the-go.
‘Live at Aloft Hotels’ enables millennial travellers to connect with like-minded individuals in a fun-loving music space created by Aloft Hotels, while staying in touch with local music tastes and hot new talents. Leveraging the MTV Experience, the digital platform allows guests to engage and discover music as it introduces fresh homegrown talents from each city, with write-ups about the ‘Live at Aloft Hotels’ events and select performers’ interviews. The site also features an image and video gallery of past events, bios of artistes, an events calendar and a platform for travellers to share their personal concert experiences via video uploads and social media channels.
Vincent Ong, senior brand director, Asia Pacific brand management, Starwood Hotels & Resorts, said, “We are thrilled to partner with MTV, an iconic brand that resonates with millennials, who possess a deep connection to music, fashion and pop culture. We also share this love of music and are committed to helping our guests discover great new music and talent, whether they are traveling or visiting a W XYZ bar in their city.”