EH STAFF – New Delhi
Contrary to popular perception, Indian travellers are all set to take the next step in their travel buying experience. 97 per cent Indians prefer booking a hotel online while 77 percent have already booked a hotel online through an OTA. What is even more interesting is that 40 per cent Indian travellers have booked last minute hotels for same day check-ins while 14 percent Indians have used a mobile app to book hotels. These are some of the interesting findings from a recent survey undertaken by MakeMyTrip. The survey aims at understanding the behavior pattern and preferences of Indians for booking hotels for their domestic and overseas travel.
Elaborating on the survey results Rajesh Magow, co-founder and chief financial & operating officer, MakeMyTrip said, “We launched this survey to better understand the hotel-reservation behaviour of Indian travellers, and the triggers and concerns that shape their decision-making process. The results are quite insightful and we will utilise these to build compelling hotel offerings to further enhance customer confidence in our hotel products. The survey has some encouraging findings for OTAs such as the increasing preference and propensity for Indian travellers to research and book Hotels online. However, the results also reveal that payment/data security continue to be the Number 1 concern-area for a majority of Indian travellers when booking a hotel online. MakeMyTrip offers secure payment options to make the travel-buying experience convenient and safe, but as the survey shows, more needs to be done to educate the traveller on how to determine that their online transaction is being conducted in a safe and secure ecosystem.”
The survey showcases the emergence of the daring Indian traveller, one who is influenced by a hotel property when deciding on his holiday destination (40 per cent) and is tech-savvy and confident enough to use a mobile app to book hotels (14 per cent).