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Editor's Note

The Power of Small

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Some say biryani is synonymous with Hyderabad. Not many people know that Hyderabadi biryani was developed under the rule of Asaf Jah I, who was first appointed as the governor of Deccan by the Mughal Emperor Aurangzeb. There aren’t many places in South India where both the North and South Indian culture mix and co-exist peacefully like in Hyderabad. It is also, according to the GMs of leading hotel brands in the city who we met recently, one of the top performing hospitality markets in the country, apart from Bengaluru. But, with the help of the government, it has to go beyond Hyderabad into the Tier 2 and 3 cities of Telengana, only then as the Hotel and Restaurant Association of Telengana State (HRATS) says, “We can truly say we are talking about Telengana centric rather than being just Hyderabad centric.” Looking Beyond Hyderabad is going to be one of our topics of discussion at our forthcoming Express Food & Hospitality Expo to be held at Hitex in Hyderabad from September 24 to 26.
We also take a look at the bakery market here and according to some leading bakery ingredient producers, the market is developing beyond just biscuits and puffs into a matured patisserie market, at the same time preserving its rich culture of Osmania biscuits and nan khatais.
Grabbing news headlines is the ongoing conflict between restaurant associations and food service aggregators (FSAs) which has also reached Telangana. The Telangana State Hotel Association (TSHA) has reportedly joined hands with the Irani Chai Hotels Association and biryani centres to oppose the deep discounting menace. Read our news report on the imbroglio where NRAI has specifically pointed out that it is not against the FSAs. It is only opposing the deep discounting which it feels will hurt the sustainability of the industry in the long run.
Intellistay Hotels recently launched its Mango Suites Select in Navi Mumbai which will be followed by Siesta Hospitality opening its new property in the same area this month end. Just proving what Shwetank Singh, VP, development and asset management, InterGlobe Hotels says, that roughly 50 per cent of the future supply of branded hotels in India will come from the mid-market segment. A sentiment shared by Prashanth Rao Aroor, CEO MD and co-founder, Intellistay Hotels who says that some of the best hotel markets are the small cities which have less population and high pricing power, making it very profitable for a hotel to operate.

Steena Joy
Express Food & Hospitality
[email protected]


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