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Editor's Note

Milking the opportunity

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20161031eh02A trip to the capital of India seldom lets you down especially when if comes to understanding the meaning of being connected and to be in the power circle. For a media person, New Delhi is definitely the place to be as news, views and opinions are shared, discussed and debated upon by the minute. It’s a perfect place for some quotable quotes. I was a silent observer to all this and more at the recently held tourism investor’s meet, which surely promised a plethora of opportunities for investment and business networking. Mega projects along with mega promises were the highlight of the summit. Now let’s wait and see how many of these mega projects finally see the light of day.

State tourism boards, were present there in full force to lure investors into their regions. However, being an eternal optimist, I would like to add  here,  as per investors, states like MP and Telangana are drafting realistic policies to offer the investor a genuinely attractive deal especially when it comes to offering land  parcels. There seemed to be a line up of hospitality investors especially SMEs who were seeking the right advice and guidance to gain ground in their business space. MP is opening up new tourism circuits, primarily in the leisure space, like its neighbours Chhattisgarh, Gujarat and Telangana clearly hinted that they are keen to further strengthen the MICE opportunities along with the leisure business.

Interestingly, the GM of Novotel Airport Hotel Hyderabad states in his interview that the city consistently features in the top Indian MICE destinations as per ICCA’s Annual Report as over the years, the city has experienced double digit growth, which can be attributed to better aviation connections.

As these are months for industry conferences and summits, the 51st FHRAI annual convention, which was held in Indore this year, further deliberated on the importance of building brand India  (the convention theme). The event witnessed hoteliers holding the Brand India flag high and discuss the many defining trends that are impacting the industry and their business. Building brand India was the theme of convention. The Make in India story touches every sector of investment from manufacturing to services.

Our cover story this issue connects with the dairy industry. The story reveals that consumer preferences are shifting towards higher value added products. The next level of growth will come from value added products. There is all round increase in consumption of dairy products in both the urban and rural segments in the country.  however, the potential  can be milked only if productivity and cold chain challenges are tackled. Investing in technology could go a long way in milking this cash cow.

Reema Lokesh


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