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Winning Laurels Globally

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Laureate Hospitality Education, a part of Laureate International Universities, has been training future leaders for the hospitality industry through its wide network of hospitality institutes and a balanced curriculum

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Laureate Hospitality Education (LHE), was established under Laureate International Universities to offer several career-focused programmes through its five hospitality education brands – Glion Institute of Higher Education with campuses in Switzerland and London; Les Roches International School of Hotel Management with campuses in Switzerland, Spain, Shanghai and China; Royal Academy of Culinary Arts (RACA) with campus in Amman, Jordan; Blue Mountains International Hotel Management School with campuses in Australia and China; and Kendall College with campus in Chicago, USA. “We have a vast geographical presence today and each institute offers a balanced curriculum of practical training, business management skills and a multicultural experience to prepare students for an international career in the fast-growing global hospitality industry,” states Johan Stromsater, vice president – global enrollment, Laureate Hospitality & Culinary Education, adding, “We have seen great interest from Indian students for our schools. However, the Les Roches brand is more popular in India.”

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Johan Stromsater

LHE has been witnessing a growing number of international students to its campuses mainly driven by the numerous opportunities opening up in the global hospitality space. According to a 2011 report by World Travel & Tourism Council, over the next 10 years approximately 69 million new jobs are expected to be generated. “Globally we see an increase in interest for a career in hospitality and this has been driven by the rapid growth in tourism and hospitality. There is job security in this profession and with the right profile, the hospitality field is a lucrative career option,” opines Stromsater. To cater to specific student and industry requirements, LHE recently introduced several specialised courses. “Before launching a programme, we work with leading industry partners so as to create content that it is relevant in the global scenario. Recently, we have noticed an increasing interest among students for spa and wellness programmes and hence we launched BBA in Spa and Wellness at the Switzerland campus of Les Roches International School of Hotel Management. Furthermore, we also launched a Master of Science in Leadership since presently the industry has shown a need for managers who are well groomed to take on leadership roles,” he mentions. Plans are also underway to launch luxury goods management programme at the Switzerland campus of Glion Institute of Higher Education this year.

Offering a multicultural atmosphere is what LHE prides itself for, as it equips its students to work with diverse nationalities. “We have more than 100 nationalities altogether. At the Switzerland campus of Les Roches International School of Hotel Management we have around 93 nationalities. The hiring managers are interested in hiring students who have studied at international schools since they learn how to work with others of different cultures. An interesting trend is that apart from hotels other companies from different sectors are also hiring from our schools like luxury retail companies, technology companies, finance companies since our hospitality degree prepares the students for diverse options,” boasts Stromsater, adding that their placement rate is close to 90 per cent and the remaining 10 per cent usually opts for a master’s programme. “Interestingly, India has a higher percentage of students going for the masters programme. Across all our campuses 10 per cent of the total Indian students opt for further education before joining work,” reveals Stromsater. For placements and internships, LHE has tied-up with around 100 industry partners who offer internships and also recruit final-year students. “We also assist students in writing their CVs and coach them for interviews,” he mentions.

Kendall College

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Christopher Koetke

Founded in 1934 by the name Evanston Collegiate Institute in 1950, Kendall College was renamed in honour of Washington National’s founders, Curtis P Kendall and his family. With a strong belief in globalisation, Kendall College School of Culinary Arts fosters multiculturalism and provides access to an international educational experience. “As part of the Laureate International Universities network of accredited colleges and universities, Kendall offers students unprecedented access to study-abroad programmes and internships in Europe, Latin America, Asia, and Australia,” says Christopher Koetke, vice president, Kendall College School of Culinary Arts in Chicago.

In 2013, almost 15 per cent of the institution’s total international student population was from India. There are many factors that attract international students to Kendall College School of Culinary Arts. “Some students are here because they’re inspired by food and they love to cook. Some love to travel and dream of an international career in hospitality. The basic strategy to attract any student is to provide them with a road that is destined to a bright future,” says Koetke, adding that the institute offers an immersive, hands-on approach to learning combined with career specific internships that makes its graduates desirable to potential employers.

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