Cover Story

W Goa

T J Joulak
T J Joulak

Hospitality 2.0
Tourism is the mainstay of the Goan economy, contributing 12.5 per cent of the economy. Goa is one of the few destinations in India where there has been a consistent increase in hotel occupancy for star category hotels, despite an increase in the room supply. Goa has moved from being known for relaxing holiday purpose to a destination that offers leisure and excursion options related to eco-tourism, sun and sand tourism and also heritage and cultural tourism. It is emerging as a preferred MICE destination. Banks, pharmaceutical and FMCG companies are increasingly looking at Goa as a viable option for their conferences.

Over the years, Vagator in North Goa has become a playground for the hip and chic crowd. It has emerged as the ‘IT’ place within Goa. In the time I have been here, I have met so many people from around the world – chefs from Israel and Greece, artists, musicians, designers – who now call this their home.

Our brands are differentiated from a lifestyle perspective and not from a price point, with every brand and each hotel; we constantly try to create unique experiences which are true to the brand’s identity. For example inspiring, iconic, innovative and influential, W Hotels provides the ultimate insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. A contemporary, design-led lifestyle brand and an industry innovator with 51 hotels around the world, W Hotels around the world are known to be a fixation for its guests rather than a hotel to stay at and we look forward to bringing the same experience to Goa.

Unique positioning
The luxury travellers today are much more knowledgeable, much more adventurous and their expectations of their experiences have also radically changed. Today, 85 per cent of our guests hail from generations X and Y, and the brand is uniquely positioned to cater to this emerging and ever-more global generation of affluent travellers, who we call “The Disruptors”. They want to experience what’s new and next in the most unconventional way. The Indian traveller is a lot more sensitive and demanding towards business and luxury, and W’s lifestyle positioning is perfectly poised to leverage this opportunity. The hotel’s WIRED Business Centre offers a range of secretarial and technical services for every function imaginable. It is an office away from office, perfect to strategise or conduct meetings.

W Hotels are unique and individual expressions of modern living, which is reflected in the brand’s sensibility of holistic lifestyle experiences. Goa, with its vibrant, cosmopolitan vibe and beautiful surroundings – beach, cliffs, rocks and the warmth and cheer of the people – has it all.

W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. Also, the W Insider which is unique to the brand, is a representative who goes above and beyond to create extraordinary, unexpected and unforgettable experiences not offered anywhere else for the guests. Always on the cusp of what’s new and up-and-coming in the city, W Insider gives you all the right inside knowledge of the hottest happenings in Goa.

F&B focus
Spice Traders is our destination restaurant that showcases delectable pan-Asian epicurean excellence amplified with sumptuous sea views, where a top floor Bar, lounge, all’aperto terrace and romantic settings suit every mood and occasion.
The Kitchen Table, our all-day dining is where you can leisurely savour both vaunted classics and modern interpretations of international favorites. The ROCKPOOL offers a refuel with healthy snacks and sips from bars on the outdoor WET decks.

(As told to Sudipta Dev)

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