The flavour of single origin coffees
One of the artisanal coffee brands that has picked up in the past few years is The Indian Bean. The brand sources its coffee from Coorg, Kodaikanal, north of Karnataka, Araku Valley and BR hills in Karnataka. The company indulges in free trade practices, sourcing coffee directly from farmers and selling it straight to customers through its online and offline channels. The company’s main aim is to promote Indian coffee and bring it to the local populace. The Indian Bean introduces coffees every quarter from a new region in the country. It keeps exploring Indian coffee trails to search for its next new offering.
While the country has some best coffee estates in the world, people restrict themselves to a few brands and never explore Indian beans. An interesting fact about the brand is that it offers single origin coffee. Single origin is when the coffee is from the same geographical region, a single farm or selection of the same beans from a single country. This kind of sourcing adds a distinct flavour to the coffee as compared to a mix of beans from different regions. The Indian Bean also names its flavours based on the region where it was grown to whatever degree available.
The company started distributing in India from June 2013. The coffee is roasted, packed and sent to the customer’s house. The coffees are also available on its online store TheIndianBean.com, retail stores across Bengaluru, Mumbai, Delhi and Pune.
Kunal Ross, founder, The Indian Bean, says. “We want to make sure we have the best standards of quality, using the most cost-effective methods possible to distribute the best coffee from single farm owners in India. The coffee market seems to have boomed with new coffee companies largely in the roast and ground category being introduced by brands. With Tata introducing its instant coffee called Grande, it shows how brands are responding to the demand. There surely has been a positive push in the industry.”
On the coffee trends in the country, he comments, “While there has been an increase in consumption, it is only marginal. Customers are now buying equipment, from grinders to manual brewing and espresso machines for their houses. The consumption is increasing and coffee is being purchased in bean form to get the best taste.”
The brand plans to make a difference by helping to build and support sustainable farming communities. This is the reason it sources regional coffee and wishes to promote it among the Indian coffee drinkers. As customers are becoming more aware about fresh produce, there has been a rise in demand for artisanal coffee by hotels and cafes. Ross, remarks, “The HORECA segment is important and is doing well. Especially as the coffee drinkers mostly drink their favourite beverage out-of-home.”
Discussing about how he plans to take the brand forward, Ross mentions, “As our philosophy is to discover India through coffee, it is important for us to have different coffees coming in from different regions. There is a need for us to push the multiple varieties of coffees. We look forward to work towards informing our customers on the benefits of a new coffee or a new method of brewing.”