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Sivakumar K,VP – Procurement /R&D /FS, Brand Sumeru, Innovative Foods

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The evolution of Food processing industry in India

The Food processing industry has evolved in every aspect possible in the 21st century. A decade ago one could have limited the industry to just packed potato chips, chocolates to confectionery and aerated beverages. But, now with the advent of Food technology, the processed food offering has expanded its horizon to much more advanced solutions: like a packed fresh meal with an extended shelf life, milk and juice-based beverage products retailed in tetra packs and the ready to eat & heat and eat categories.

Technology advancements in Canning and Retort have seen a surge in new cuisine-based offerings catering to the demands of the customers, who are hard-pressed for time and want convenience. With stringent FSSAI regulations, and new age, highly aware consumer, thanks to readily available and easily accessible information on the internet, consumers today want to make a conscious, sustainable and safe choice when it comes to their food purchasing decisions. Which has led all Food processing businesses to take cognisance of this fact and adhere to food safety, environmental sustainability, farm to fork philosophy, traceability based supply chain, and nutrition-based food fortification. The whole concept of HACCP which was specifically created by General Mills in collaboration with NASA for the Man in Moon space mission has made its way to the dining tables of the common man.

USP of your products

Sumeru Frozen Foods is innovation and technology-driven company. We have been providing convenient food solutions for almost 30 years with 100 per cent chemical preservatives free and using low temperature as the only mode of food preservation. We practice traceability of the raw material and it is our utmost priority since all the materials, in-process items and finished goods are tested daily for multiple microbiological parameters in in-house laboratories, as per Indian and international standards. Products are released into the market only after Quality Assurance clearance, based on these microbial tests and organoleptic checks. Sumeru’s products are all safe and superior in freshness compared to the local market produce which seldom has any traceability.

Our manufacturing units are FSSC 22000 certified which is the topmost global food safety certification along with HALAL certified by HALAL INDIA. All our products are frozen by using the Individual Quick Freezing (IQF) technology wherein the product is frozen to a core temperature of -18 deg C in rapid time which results in far superior sensory quality. Sumeru also boasts of a dedicated R&D department, which employs a team of experienced Chefs and Food Technologist along with experienced and expert Nutritionists, who continuously work on new concepts and strive to offer a new evolved culinary experience to our loyal and esteemed consumers, who put their trust in us.

Future roadmap

Sumeru Frozen Foods is one of the leading food processing brands in India with the largest and the most holistic/ comprehensive product range in the frozen food space with representation across all categories. Sumeru has already built the capacity to cater to its growth plans. With the kind of innovations that we are rolling out, we plan to tap more markets and focus on creating a product range in both frozen and ambient food verticals based on the market demand and strategic need. We want to amplify our presence closer to the consumer by driving value and premium offering across our portfolio with increased focus in our distribution, market focus, innovations and digital marketing footprint to drive growth across all these categories.

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